«yallo is powering ahead as a full-service provider. One month after the launch of our new cable offering and more yallo TV, we already have another TV innovation. Following the optimized zapping mode and voice search, we now have the highlights in the form of video snippets. Just like on social media platforms, customers can scroll through video snippets that play automatically and choose their favorite content - this will help us meet the needs of young Gen Z even better,» says Christoph Richartz, Chief YOL Officer of Sunrise UPC.
If the video excerpt piques your interest, you can either play the program directly, record it for later, or check out more information about it. The editorial team selects the highlights from a wide range of channels and genres and prepares the video snippets to meet the needs of yallo TV customers, making it easier for them to choose the TV highlights. The new feature is embedded in the home screen and can currently be used with German language settings on the TV Box (Android TV), with the yallo TV app for tablets and smartphones (Android and shortly also available for iOS) as well as via all common web browsers, such as on PC and laptop. yallo also plans to offer highlights for the Apple TV app and other language profiles. yallo responds to customer requests about yallo TV directly via an integrated feedback function (via Internet browser and mobile app) and continuously modifies yallo TV to suit its customers' needs.
yallo's successful journey to becoming a full-service provider
yallo was founded in 2005 as a prepaid mobile provider and, by gradually expanding its offers to include mobile postpaid, yallo Home (4G/5G) and yallo Home Max Fiber for at-home Internet, as well as yallo TV, it has since grown into a full-service provider. With the launch of its Internet offering for cable connections in January 2022, yallo significantly expanded its full-service positioning. In one fell swoop, gigabit-speed Internet coverage doubled for over 80% of Swiss households. By making this move, yallo is outperforming direct competitors who can only rely on a mobile and fiber optic infrastructure. yallo targets price-conscious customers who value simple, innovative products and services with a focus on the digital experience.
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Press Release (PDF)
