Greenforce wins Ferry Kamp as Chief Strategy & Growth Officer

Foodtech start-up GREENFORCE is expanding its C-level and creating the new position of Chief Strategy & Growth Officer. The position will be filled with immediate effect by Ferry Kamp, expert in strategic business growth and sustainable brand development.

Munich, June 8, 2022 – After GREENFORCE already brought Katharina von Platen on board as Chief Financial Officer in the first quarter, the vegan foodtech start-up from Munich expands its C-level further in the second quarter. Ferry Kamp will be in charge of further increasing the brand's growth nationally and internationally and optimizing the long-term brand orientation in a sustainable and strategic way.

Kamp held various international leadership positions for over 20 years at the British consumer goods company Unilever. There, he worked primarily in retail and foodservice in Europe and Asia Pacific, driving innovative, sustainable and digital brand alignments for major global and smaller local food brands.

As Vice President of Innovation at Startupbootcamp, he optimized his expertise in developing innovation programs for both startups and global FMCG companies.

Most recently, Kamp served as Global Chief Marketing Officer at The Meatless Farm, where he was instrumental in developing a targeted brand strategy for international expansion.

"I am very excited to join one of the fastest growing foodtech companies in Europe with immediate effect. I see immense potential for GREENFORCE to become a global leader in plant-based nutrition solutions through its unique concept. My personal goal is to increasingly drive the transformation of the food industry towards more and more plant-based nutrition. For plant-based nutrition to become commonplace for our society, there needs to be delicious products on the market that are actually better for health, are characterized by a diverse range of products, and are accessible to the masses, especially in terms of price. Moreover, for this development, companies that are committed to a long-term and sustainable value chain for all stakeholders are an essential factor. Companies like GREENFORCE." comments Ferry Kamp his appointment as Chief Strategy & Growth Officer.

Hannes-Benjamin Schmitz, Board Member and Co-CEO adds: "We are very happy about the personnel addition, which promotes our C-Level to an even more experienced level. With Ferry Kamp we gain more than 25 years of profound expertise in relevant areas and I am convinced that his commitment will make GREENFORCE even more successful and positively influence our national and international brand growth through strategic optimization. We must continue to work at full speed to create social awareness of how crucial a plant-based diet is for the future of our planet."

Über GREENFORCE:

GREENFORCE is a vegan food tech company and has been developing, marketing and distributing sustainable meat, fish, egg and dairy alternatives since 2020. As a clear innovation driver for the food industry, the company has been researching plant-based proteins for more than eight years and has in-depth know-how in nutritional science. All products are 100 percent vegan and are manufactured in Germany. Quality and sustainability are the focus for the company. The vegan foodtech start-up is climate-neutral, relies on green logistics and fully offsets CO2 emissions through effective climate protection projects. GREENFORCE now employs almost 80 people and has thus increased its company size by 470% percent within the last 12 months. The product portfolio currently comprises over 50 products. With its omni-channel strategy, the company pursues the vision of preserving the earth through inspiring and sustainable food innovations. The diversified mix of sales channels is an important unique selling point: GREENFORCE already sells its vegan easy-to-mix products in powder form very successfully in e-commerce, and additionally in food retail with around 10,000 points of sale to date. Furthermore, fresh products are also available in supermarket refrigerated shelves.

For more information, visit:www.greenforce.com

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Marie Bund
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E-mail: mbu@greenforce.com
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