ALSO CTV beats records:
Future prospects for all areas of the ICT industry

The International Channel Trends+Visions 2021 took place on 19 May. Last year's benchmark of 10,000 visitors was already cracked in the past week - no wonder considering the comprehensive programme that offered something for everyone. A special highlight for many resellers was the tour of the HPE Innovation Center, which gave insight into technologies and concepts that will shape our society in years to come.

Modern Workplace, Hybrid Cloud, Cybersecurity and Artificial Intelligence - the topics of the keynotes were wide-ranging. In addition to industry leaders such as Bernhard Fauser (HP), Nikki Meyer (Microsoft), Henning Ohlsson (Epson) and Gordon Thomson (Cisco), AI expert Thomas Terney, Vitra trend scout Raphael Gielgen and New Work podcaster Christoph Magnussen were among the speakers.

Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX: ALSN), explained the key drivers of the industry in his keynote speech: "The past year has shown the importance of the channel. We have made an significant contribution to overcoming the pandemic. Now we need to use the good results to invest in the future.
What does this mean? The Next Normal is hybrid. Virtual and face-to-face collaboration and communication will have to align seamlessly. IT is the enabler of this new form of flexibility.
The Next Normal is characterised by the new platforms. From as-a-service to IoT, virtualisation or blockchain technology, the opportunities are there. It is crucial that we as a channel take advantage of these opportunities and diversify our business models.
The Next Normal will be sustainable. Here, too, we as the IT industry can make an important contribution, with IoT, with the as-a-service business, with data centres whose energy requirements we reduce, or with a consistent circular economy. But sustainability also means transparency and protecting individuals from digital attacks. In short: we have many opportunities and a great responsibility to help shape this Next Normal."

With a total of 326 presentations on offer, even with the best will in the world it was not possible to click into all the interesting webinars, presentations or roundtables. That is why the platform is still open until Sunday for registered visitors to view the keynotes and on-demand presentations. Interested parties can register at www.alsoctv.com.

Contact ALSO Holding AG:
Beate Flamm
Senior Vice President Communication
E-mail: beate.flamm@also.com

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) is one of the leading technology providers for the ICT industry, currently active in 24 countries in Europe and in a total of 90 countries worldwide via PaaS partners. The ALSO ecosystem offers around 110 000 resellers hardware, software and IT services from more than 700 vendors in over 1340 product categories. In the spirit of the circular economy, the company provides all services from provision to refurbishment from a single source. The Supply division comprises the transactional range of hardware and software. The Solutions division supports customers in the development of customized IT solutions. Subscription-based cloud offerings as well as platforms for cybersecurity, virtualization and AI are the focus of the Service area. For more information, visit: https://also.com. The main shareholder is the Droege Group, Düsseldorf, Germany.

About Droege Group
Droege Group (founded in 1988) is an independent advisory and investment company under full family ownership. The company acts as a specialist for tailor-made transformation programs aiming to enhance corporate value. Droege Group combines its corporate family-run structure and capital strength into a familyequity business model. The group invests its own equity in "special opportunities" with a focus on mediumsized companies and spin-offs as well as strategically in buy & build transactions. With the guiding principle "execution - following the rules of art", the group is a pioneer in execution-oriented corporate development. Droege Group follows a focused investment strategy based on long-term oriented megatrends. Enthusiasm for quality, innovation and speed determines the company's actions. In recent years Droege Group has successfully positioned itself in domestic and international markets and operates in 30 countries. For more information, visit: https://droege-group.com.