[Immediate Release]

Tontine Wines Announces 2014 annual Results
* * * *
Consolidates Traditional Sales Channels While Develops On-Line Trading
to Boost Operational Efficiency
Enhances Brand Development Efforts And Strengthens Competitive Edge
to Capture New Opportunities

(Hong Kong, 27 March 2015) - China Tontine Wines Group Limited ("Tontine Wines" or the "Group" , Stock code: 0389), one of the largest sweet wine producers in the PRC, today announced its audited annual results for the year ended 31 December 2014.

In 2014, the Group recorded revenue of approximately RMB286.3 million, increasing by about 62.7% over last year. The sales of sweet wine products recorded revenue of about RMB151.9 million, representing about 53% of the total revenue, while the sales of dry wine and brandy products recorded revenue of about RMB134.4 million, representing about 47% of the total revenue. The growth in revenue was mainly due to (i) the inclusion of the revenue of Yantai Baiyanghe Winery Co., Ltd. ("Yantai Baiyanghe") in which the Group acquired its 60% equity interest in 2013 and thus enrich the Group's wine products portfolio through the acquisition; and (ii) an increase in sales volume due to the improvement of the grape wine market for the year.

Mr. Wang Guangyuan, Chairman of Tontine Wines, said, "Following the deteriorating market condition in 2013, Chinas grape wine industry faced a challenging start in 2014. However, as the mass and commercial consumption had replaced the officials' spending, we could clearly see the gradual bottom-out of the high-end grape wine sector, most evidently in the decline of the distribution channels' inventories to a reasonable level and the continued stabilization of retail prices. The consumption structure of the grape wine market has become more rational. At the same time, the increasing mass market and commercial consumption has become a driving force for the development of the middle and low-end grape wine sectors. We are proactively adjusting our product mix and pricing strategies to focus on mid-range and low-end products to explore new opportunities to sustain long-term development."

As at 31 December 2014, the Group sold products through a network of over 100 distributors covering 22 provinces, 3 autonomous regions and 4 municipalities in the PRC. The Group also made product sales through jiuxian.com to further optimize the channel coverage and expedite sales.

Besides having sales channels with high market penetration, the Group has been named as a "National Leading Dragon Head Enterprise in Agricultural Industrialisation" and its Tonghua Mountain Grape Wine Cultural and Technological Park has been approved as a national 4A-level scenic area. These accolades would help to strengthen the Group's brand development.

Mr. Wang concluded, "We believe the worst time for the grape wine industry has passed. The market demand for grape wine products will be supported by the increasing income levels of the Chinese citizens as well as accelerated urbanization. Thus, we are confident in the long term development of the grape wine industry. The Group will continue to implement its product and channel diversification strategies and we will focus on the middle and low-end sectors by increasing efforts on the promotion and sales of the new products, and to expand as well as further strengthen the sales network. We will proactively explore more unconventional channels in addition to the traditional ones, such as major on-line shopping platforms, to increase sales coverage and market share. Moreover, we will continue to ensure an effective allocation of resources through refined management in order to improve operational efficiency, and adopt stringent financial policies to create favorable conditions for the stable and long term sustainable development of Tontine Wines as well as enduring returns to our investors and shareholders."

~ End ~

About China Tontine Wines Group Limited

Tontine Wines has grown rapidly since its inception in 2001. It has been the leading sweet wines producer in the PRC in terms of volume for six consecutive years since 2008 and is also one of the Top 10 PRC Grape Wine Industry Brands. It was awarded the "Annual Brand in China Grape Wine Market" in 2013. The Group sells wine products in two main categories - sweet wines and dry wines under the "Tongtian", "Tongtian Hong" and "TONTINE" labels. The Group gets its grape supply from the Tonghua Ji'An region, a major mountain grape producing area in the PRC and one of the few regions worldwide where mountain grapes can be cultivated. Its Tonghua Mountain Grape Wine Cultural and Technological Park has been approved as a national 4A-level scenic area.

With its stringent quality control system, the Group strongly emphasizes the quality of its products. In 2014, it has been named as a "National Leading Dragon Head Enterprise in Agricultural Industrialisation". The Group's non wholly-owned subsidiary, Yantai Baiyanghe, produces and sells more than 100 types of winery products, covering a variety of grape wines and brandy, including high quality imported grape wines from France (e.g. "Cordes", "Falyia", etc.). Through a sales network comprising more than 100 distributors, the Group sells its products in 22 provinces, 3 autonomous regions and 4 municipalities in the PRC. Under the leadership of the experienced management team, Tontine Wines is dedicated to becoming a sweet wine expert in the PRC.

For Enquiries:
Strategic Financial Relations (China) Limited
Ms. Karen HUNG Tel: (852) 2864 4845 e mail: karen.hung@sprg.com.hk
Ms. Karen LI Tel: (852) 2864 4837 e mail: karen.li@sprg.com.hk
Ms. Eve LIU Tel: (852) 2114 4962 e mail: eve.liu@sprg.com.hk
Ms. Wendy QIAN Tel: (852) 2114 4947 e mail: wendy.qian@sprg.com.hk