GfK SE / Key word(s): Acquisition/Mergers & Acquisitions
09.12.2011 18:24

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Nuremberg, December 9, 2011 - GfK will be acquiring 100% ownership of Knowledge Networks Inc., a leading provider of digital research solutions in the US. Founded in 1998, Knowledge Networks is the preeminent provider of online research solutions in the US, specializing in consumer packaged goods, healthcare, retail, media, government and academics. A cornerstone of Knowledge Networks' success is KnowledgePanelSM the only online panel that is probability-based and therefore provides a truly representative sample of the US population. The high quality of the KnowledgePanelSM stems from unrivaled access to under-represented populations, improving the quality, and accuracy of insights for clients.
Knowledge Networks client base includes blue chip clients from the consumer packaged goods, pharmaceuticals, retail and media sectors as well as governmental institutions, academia and NGO's.
In 2011, Knowledge Networks, which was backed by venture investors Oak Investment Partners, Alloy Ventures and Maveron, is expected to generate sales of around USD 58 million. The company has offices in New York, Washington DC, New Jersey, Massachusetts, Ohio, Illinois and California.

09.12.2011 DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
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Language:     English
Company:      GfK SE
              Nordwestring 101
              90419 Nürnberg
              Germany
Phone:        +49 (0)911 395-0
Fax:          +49 (0)911 395-2209
E-mail:       gfk@gfk.com
Internet:     www.gfk.com
ISIN:         DE0005875306
WKN:          587530
Indices:      SDAX
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, Hannover, München, Stuttgart  
End of Announcement DGAP News-Service  

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