[For Immediate Release]

Goodbaby International Holdings Limited
Announces 2014 Annual Results

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Established One-Stop, Vertically Integrated Business Model through
Successful Integration of Cybex and Evenflo

Revenue Increased 46.0% to HK$6.1 billion with accelerated growth

(30 March 2015, Hong Kong) Goodbaby International Holdings Limited ("Goodbaby International" or the "Company", SEHK stock code: 1086, together with its subsidiaries, the "Group"), an international, vertically-integrated durable juvenile products company headquartered in China, today announces its annual results for the year ended 31 December 2014.

2014 was a milestone year for Goodbaby International. Whilst continuing to support its blue-chip customers, the Group completed two acquisitions and made significant progress in the overseas markets as it upgraded its business into a one-stop, vertically integrated business model. For the year ended 31 December 2014, the Group recorded total revenue of HK$6,115.6 million, representing an increase of 46.0% from last year. Gross profit margin increased by 2.1 percentage points to 25.0%. Profit for the year was HK$57.7 million. However, excluding the effect of expenses relating to mergers and acquisitions, profit for the year amounted to HK$176.3 million, representing an increase of 3.0%. The Board of Directors did not recommend any final dividend.

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In 2014, the China market's business maintained growth and recorded revenue of HK$1,466.2 million, representing an increase of 8.0%. Revenue growth accelerated from approximately 4.2% in 2013 and approximately 5.6% in the first half of 2014 to approximately 11.3% in the second half of 2014 on year-on-year basis.

During the year, the Group leveraged on its Brand-driven business model and launched the 'BOOM' strategy (brand, online to offline, and mobile) to enhance its leading online and offline position in the China market. To maximize the rapid development of mobile internet, the Group will adapt itself to connect and interact with end consumers directly through social media using mobile phones and tablets, building an 'eco system' of fans for its brands.

In addition, the Group continued to execute its proactive 'pull' marketing strategy to set up a retail-driven distribution system. The Group introduced the gb e-Family stores, the first brand-exclusive stores in the industry in tier 3 to 5 cities. The stores provide more professional services to consumers, and also enhance coordination of online and offline channels where offline stores provide to online customers services including installation and repair. The stores received positive feedback thus far and helped enhance the Group's brand awareness. The Group opened 350 the gb e-Family stores in 2014 and sales from these stores amounted to approximately HK$109.9 million.

In view of the rapidly growing e-commerce business in China, Goodbaby International enhanced its partnerships with five major online retail platforms. In the juvenile durables sector, the 'gb' brand ranked no. 1 in terms of value and the 'Happy Dino' brand ranked no. 1 in terms of volume on four out of the five major platforms. Revenue from the e-commerce segment grew 52.5% to HK$414.2 million during the year, and accounted for 28.3% of the revenue from the China market.

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On the overseas markets front, owing to the success of the Group's "three-pronged" strategy (blue-chip, direct distribution and mergers and acquisitions), revenue rose significantly by 64.2% to HK$4,649.4 million. Revenue of the Group from blue-chip customers and direct distribution business amounted to HK$1,477.9 million (representing growth of 15.2%) and HK$391.0 million (representing growth of 174.1%), respectively. During the year, the Group completed the acquisition of Cybex, the world's leading high-end child car seat brand headquartered in Germany, and Evenflo, a leading durable juvenile products Brand headquartered in the United States. Cybex and Evenflo were quickly integrated into the Goodbaby Group, creating global efficiencies and synergies between business units. During the latter part of the year and beginning of 2015, Cybex continued to improve access to markets through direct distribution to retailers by acquiring a distributor in Scandinavia and opening a new direct distribution office in Spain, completing the European network. In North America, Evenflo provides logistics and warehousing services to all the Brands of the Group.

As a result of following a mergers and acquisitions approach to international business, the Group carried out an organizational restructure for growth. The purpose is to improve service to blue-chip customers, and to integrate the two acquired companies into the existing businesses. As part of the restructure, the Group has made several key management appointments. Mr. Martin Pos, founder of Cybex, has been appointed Deputy CEO. Mr. Michael Qu changed his role to focus on blue-chip customers and to lead the American market. Meanwhile, Mr. Tim Maule has been appointed as Chief Commercial Officer (CCO) and Mr. Erich Fuchs as Chief Supply Chain Officer (CSO). In addition, Mr. Gregory Mansker has been appointed as Chairman and CEO of the Americas' market. The appointments reinforce overall management strength, and are in line with the Group's corporate strategy to upgrade Goodbaby International into a market-driven and Brand-oriented one-stop vertically integrated enterprise.

Looking ahead, Goodbaby International's Chairman and CEO Mr. Song Zhenghuan said, "In 2014, we were thrilled to welcome the Brands Cybex and Evenflo into Goodbaby International, thereby upgrading the Group's business to a one-stop, vertically integrated business model. Our strengths in Brand building, Research & Development, manufacturing and supply chain will underpin our future growth. Goodbaby International's three strategic brands span key geographical areas and cover all price ranges, with localized operations and direct distribution platforms. We have commenced the second phase of our integration, and will continue to launch our Brands across each continent through Group distribution channels. By combining the strengths of all our businesses and our colleagues from culturally diverse backgrounds, we are confident to generate synergies and expect enhanced revenue growth and profit improvement in 2015."
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About Goodbaby International Holdings Limited
Goodbaby International is one the world's leading global durable juvenile products companies, headquartered in China. We adopt a vertically integrated business model. The Group's core capabilities lie in research & development, design and quality manufacturing, branding, marketing and sales of juvenile products, such as strollers, children's car safety seats, juvenile household products (e.g. cribs, safety gates, high chairs and infant seats), as well as juvenile toy vehicles (e.g. stationary activity centers, tricycles, e-cars and scooters).

Goodbaby International has over 13,000 employees worldwide; we own eight research & development centers globally including Americas, Europe and Asia and manages sales, marketing and distribution offices in 11 countries.

With this global presence, localized operations and strong capabilities in brand building, the Group has a leadership position in the juvenile goods industry. Every day, millions of parents count on the quality, reliability and performance of our products.

For further information, please contact:
iPR Ogilvy & Mather
Callis Lau / Karen Tse / Janis Lai/ Heng Tam
Tel: (852)2136 6952/ 2136 6950/ 3920 7646/ 3920 7656
Fax: (852) 3170 6606
Email: goodbaby@iprogilvy.com