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EQS-News News vom 07.07.2015

Landsea Green Properties Acquires Properties in Core Area of Shanghai for RMB540 Million - Acquisition Marks Landsea's Inaugural Old Buildings Redevelopment Project, Signalling Consistent Implementation of Profit-diversification Strategy


(EQS-News / 07/07/2015 / 10:45 UTC+8)

[For Immediate Release]

Landsea Green Properties Acquires Properties in Core Area of Shanghai for RMB540 Million
Acquisition Marks Landsea's Inaugural Old Buildings Redevelopment Project, Signalling Consistent Implementation of Profit-diversification Strategy

Hong Kong, July 5, 2015 - Landsea Green Properties Co., Ltd., ("Landsea Green Properties" or "the Company", stock code: 00106), China's leading property developer and operator with green technology, announced that its wholly-owned subsidiary successfully acquired built properties (the "Properties") in the Changning District of Shanghai at an aggregate purchase price of RMB540 million on July 2, 2015. This project marks the Company's first time to participate in old buildings redevelopment, illustrating the Company's consistent implementation of its profit diversification strategy.

The properties include 75 residential units, car parks and public facilities. They are located in No. 25, Alley 770, Qingxi Road in the Changning District of Shanghai, the PRC, which is the traditional low density high-end community in Shanghai. The properties were completed in 2000 and have a site area of 13,433 square meters and a gross floor area of 15,787 square meters.

Being dedicated to the development and operation of green technology properties, the Company will complete the transformation of the residential area with green technology and improve the overall quality of the project, to build a 3.0 version of Landsea green technology residential product. Apart from achieving the residential environment with constant temperature, constant oxygen and constant humidity, as well as to be meticulous about the control of indoor formaldehyde, volatile organic compounds (VOC) and haze. It is also the target to achieve the remote control of the technology system so as to meet all aspects of the needs for health and comfort living environment by high-end customers and to improve the overall project operation value. The Company is also planning to launch the Landsea green construction 3.0 version products in Nanjing and Chengdu in future simultaneously.

Mr. Tian Ming, Executive Director and Chairman of Landsea Green Properties, said, "As the Company's first old buildings redevelopment project and the attempt of new business model apart from property development on land acquired, the acquisition also represents one of the Company's strategic moves for further implementing the Asset-light and Profit-diversification Strategy. The Properties are located in the core area of a first-tier city. Landsea Green Properties will improve the overall project operation value through differentiated green technology and excellent execution, which is expected to generate favorable returns. "

"The Company is of the view that old buildings redevelopment in first-tier cities of the PRC possess good prospects, and expects that through the acquisition of the Properties to explore the business model for old buildings redevelopment, so as to enhance the integration ability of investment, development, transformation and operation. The Company will continue to seek suitable old buildings redevelopment projects in first-tier cities. With its diversified business model, The Company will be able to better cope with the dynamic environment and seize opportunities in the market, creating higher value for its shareholders." Mr. Tian added.

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About Landsea Green Properties Co., Ltd
Landsea Green Properties Co., Ltd. is the only listed platform under Landsea Group (company website: www.landsea.cn) to be engaged in the green residential property development business. The existing business is involved in property investment, development and management in Hong Kong and the PRC. As at 31 December 2014, the Company has a land bank GFA of 2,104,259 square meters.

About Landsea Group Co. Ltd
Established in 2001, Landsea Group Co. Ltd. is currently one of the top 100 PRC enterprises in real estate, and is a leading enterprise engaged in property development and operation with green technology. The Group has implemented a long-term strategy of differentiation using green technology in buildings. While focused on residential property development as its principal business, the Group is also actively engaged in new businesses, including green elderly care, green construction technology and green industry investments. By the end of December 2014, the consolidated total assets of the Group approached RMB27.4 billion. The property business of the Group currently covers major cities that include Nanjing, Shanghai, Hangzhou, Suzhou, Wuhan, Chengdu, Wuxi, Changzhou, Shaoxing, etc., with more than 51 ongoing and completed property projects covering approximately 9.0 million square meters in development area.

The Group is a founding member of China Green Building Council, and is also a member of the German Sustainable Building Council and the US Green Building Council. With 147 patents in construction technology, the Group distinguishes itself with unique technological advances in green construction, supported by Shanghai Green Construction Technology Company, European Construction Technology Company, its research center, and Grade A design center, all dedicated to green technology.

For enquiries, please contact Hill+Knowlton Strategies Asia:
Iris Wong Renee Chen
Tel: (852) 2894 6263 Tel:(852) 2894 6232
Email:hl.wong@hkstrategies.com Email:renee.chen@hkstrategies.com



End of Press Release

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Document title: Landsea Green Properties Acquires Properties in Core Area of Shanghai for RMB540 Million - Acquisition Marks Landsea's Inaugural Old Buildings Redevelopment Project, Signalling Consistent Implementation of Profit-diversification Strategy


Key word(s): Acquisition

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