Munich, 17.12.2012 - The Germany based ecommerce mass-customization company Pearlfection GmbH, www.pearlfection.de, with focus on individualization of precious jewellery raises a growth financing round in the lower seven digit Euro range.

Mountain Super Angel AG and Ecommerce Alliance AG already invested in a former round in summer 2011, this new capital round was conducted by existing shareholders, including Berlin Ventures and the management, as well as the ERP Start Fonds of KfW and the Idealo.de founder Martin Sinner.

The new capital enables Pearlfection to further accelerate their growth and to strengthen their leading role in the segment of 'mass customization' of jewellery.

Pearlfection produces customized jewellery, which is configurated by a proprietary internet based design tool. The focus on online visualization of engravings as well as the possibility of selecting different precious jewellery elements enables Pearlfection in a unique way to combine the advantages of the internet with the key success factors of the attractive jewellery market.

'Next to our lead investors we are especially happy to have attracted Martin Sinner the founder of Idealo, and KfW, who will further strengthen our technology and sector competence.' so Hendrik Ernst, founder and managing director of Pearlfection GmbH.

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About Pearlfection GmbH

Pearlfection produces customized jewellery in the 'affordable luxury' segment, which is configurated by a proprietary internet based design tool. The focus on online visualization of engravings as well as the possibility of selecting different precious jewellery elements enables Pearlfection in a unique way to combine the advantages of the internet with the key success factors of the attractive jewellery market.

The wide product range of over 1000 elements for the categories bracelets, rings and necklaces as well as the possibility to design engravings of motives and texts online offers the customer a space of unlimited creativity.

About MOUNTAIN SUPER ANGEL AG

MOUNTAIN SUPER ANGEL AG (www.super-angel.ch) is a investment company based in St. Gallen, Switzerland, and part of the Mountain Partners Group. The company acts in the market place as an 'institutional business angel investor'. The focus of investments is based predominantly in German speaking countries, in all industry sectors, especially in earlystage financing, special situations and pre-IPO transactions. MOUNTAIN SUPER ANGEL AG shares are traded under SIC 4MS (ISIN: CH0033050961) on the Open Market of the Frankfurt Stock Exchange.

About Ecommerce Alliance AG

The Ecommerce Alliance AG is a stock market listed holding of a group of companies, operating with various business models in the German and European market. Focussed on the growth market 'Ecommerce', the company is building a strong alliance, designed for the total online value chain. The focus is on the business areas Ecommerce Brands, Ecommerce Services and Ecommerce Media.

The Ecommerce Brands of the Ecommerce Alliance are the sales engines and will contribute directly to increased turnover and profits. The Ecommerce Brands achieve their turnover through the individual brands' online shops. There is an emphasis here on customised ready-made products, for instance such as the customer-specific textiles produced by Shirtinator AG and the tailor-made composite jewellery items from Pearlfection GmbH.

The Ecommerce Services business segment extends the value chain of the Ecommerce Alliance. The integrated Internet and TV marketing agency Getperformance GmbH and the logistics and fulfilment company Getlogics GmbH provide services both to the companies of the Ecommerce Alliance group and to external ecommerce companies.

The Ecommerce Media business unit, with its Internet portals and information portals, is still under construction. In the Ecommerce Media field, Ecommerce Alliance AG owns shares in Mybestbrands GmbH, Netmoms GmbH and other companies.

The company's shares are traded on the Entry Standard of the Frankfurt Stock Exchange (ISIN: DE000A1C9YW6).

About ERP Fonds / KfW

The ERP Start Fonds of KfW finance SMEs with technology focus and less than 50 employees. The companies financed are located in Germany, have a yearly revenue of less than 10 m EUR and are not older than 10 years. KfW usually invests together with a lead investor with the same conditions. ERP Start Fonds were founded in 2004 and since then made over 400 investments with a total volume of 440 m EUR.

About Berlin Ventures (www.berlinventures.com)

Berlin Ventures is an 'Angel Fund' run by Jan Christoph Gras and Marek Bärlein, the founders of myphotobook. Berlin Ventures provides integrated seed and growth finance solutions to young and innovative internet start-ups in the e-commerce, mobile and software business.

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Contact:

Pearlfection GmbH

Tel.: +49 (0)89-20001470

E-Mail: info(at)pearlfection.de