Novelty: Real time configuration on the sofa, VR experience at the car dealer / Connected Retail: Startup Rocket Data Intelligence GmbH presents new software for the virtual visualisation of cars at the IAA 2015 / Image of car brands increasingly shaped by IT innovations

Munich / Berlin / Frankfurt am Main, September 16, 2015. In the near future, buying a car will become more individual, more flexible and more virtual for customers, dealers and manufacturers. At the centre stands a new software package which allows for the first time a connection of product, sales and customer behaviour data in real time. At the IAA 2015 which opens on the 17th of September in Frankfurt am Main the newly founded Berlin startup Rocket Data Intelligence GmbH presents the Virtual Reality Content Machine (VRCM). On the basis of CAD data, this produces photo-realistic images and videos of vehicles. Customers can experience and individualise the visualisations anywhere at any time - on their smartphones and tablets or at the car dealer on powerwalls and with VR-glasses. "The VRCM and our data solutions will revolutionise vehicle purchase and product development cycles in coming years", explains Kubilay Topal, CEO of Rocket Data Intelligence, at the start of the International Motor Show Germany. Because: On the one hand, the VRCM allows different equipment variants to be tried out more simply than ever before - and that at a fraction of the cost of previous solutions. On the other hand, car dealers don't have to display so many vehicle models directly on site. And with additional data solutions from Rocket Data Intelligence, they can advise customers better on the basis of their individual data. Manufacturers can optimise their sales, their marketing as well as their production. This completely avoids disturbing interruptions with current vehicle configurators.

"In the coming years, smart big data solutions and intelligent analysis software will influence the automotive industry just as strongly as the topic of electro-mobility", says Topal. At the IAA, topics like connectivity and digitalisation correspondingly play a key role. Subsequently Rocket Data Intelligence shows how smart data solutions can be used in the future by the three target groups - car buyers, car dealers and car manufacturers.

Firstly: This is how car buyers experience the new virtuality

Car buyers will experience their dream car tailored for their needs in a more lively way than ever. All they need for this is a smartphone or a tablet. "You can configure your dream car virtually and change the model, the equipment or the interior in real time and, for example, choose your preferred background", explains Topal. The expert is convinced that this experience will strongly affect how innovative a car brand appears to a customer. In this way, virtual reality becomes an important image factor.

Secondly: This is what smart data and digitalisation mean for dealers

Rocket Data Intelligence offers the trade its software as a service package from 299 Euro per licence. This allows dealers to virtually generate vehicle models in the most varied equipment variants on a run-of-the-mill PC. This software package can be seamlessly integrated into the existing DMS. In the car dealership of the future there will be significantly fewer cars standing - which saves space and a lot of money. Customers can experience their dream car on any monitor at the car dealers, and have the possibility of putting on VR-glasses, to try out sitting in their dream car. Topal: "Connected Retail becomes a data journey in which car dealers occupy a central function at various points and can thus influence the sale decisively."

Thirdly: How manufacturers save with smart data and improve their products

Predictive Analysis - the prediction of customer behaviour - becomes a reality for car manufacturers through virtual visualisation. Because: while customers are still configuring their dream car, additional tools analyse all the data in real time, which can yield valuable business insights in combination with available sales, target group or CAD data. "If a manufacturer combines the VRCM with our analysis software, they can find out, in combination with historical sales data, which equipment for which models was, and in future will be, in demand from which target groups", explains Topal. On this basis they can decide what makes sense for production and model planning.

According to Rocket Data Intelligence, the Virtual Reality Content Machine (VRCM) will also bring changes to marketing and sales. Generating pictures of new vehicle models no longer means laboriously rendered image material from a graphic designer or photo shootings. In future visualisations will be produced with the help of the VRCM: This does not use the CPU for the rendering of visualisations, but makes use of GPU accelerated rendering. Images will no longer be calculated with the main processor of a computer, but much faster with powerful graphics processors. This can halve the costs for the production of images. If the VRCM is extended with appropriate data solutions, the software automatically checks the CAD vehicle data, even before the image generation, for product correctness and for technical feasibility in real time. This once again significantly reduces the lead time for product visualisations.

Stand at New Mobility World

At the IAA, Rocket Data Intelligence presents its solutions in the framework of the New Mobility World in Hall 3.1. At the trade fair stand (B23), the press (from 15.09.2015), trade (from 17.09.2015) and general visitors (from 19.09.2015) can submerge themselves in the possibilities for cars of virtual reality.

About Rocket Data Intelligence:
The Rocket Data Intelligence GmbH is the new innovation incubator for Smart Data and Data Intelligence. The company develops software solutions for the areas of Connected Retail and Digital Strategy for producers of products with a large number of derivatives - such as the car industry.

The Virtual Reality Content Machine (VRCM) is a new scalable media generation machine for car manufacturers produced by the 2015 Berlin startup. The GPU-based solution makes it possible for the first time to generate and to configure in real time photo-realistic media such as photos for the press, marketing or sales, and moving picture content such as virtual panning and detail views, right up to fully automatic car catalogues. With the VRCM, web configurators can be provided centrally with photos and other media from a GPU-based Cloud solution. What is more, the car dealer can also run the VRCM on a normal gaming PC. In this way, car dealers, TVs, tablets or smartphones become digital Connected Showrooms.

Manufacturers can also extend the VRCM with data solutions from Rocket Data Intelligence like AUTOCRAT and PARASIGHT. These reduce the data distribution effort for product visualisations by around 50 percent. The intelligent solutions allow sales professionals and product developers to access CAD data and product data directly in the field and engage in predictive analysis, the evaluation of data or prediction of customer behaviour. Together with other information, this opens up a novel form of intelligent data integration and processing (Data Intelligence or Smart Data). Moreover, the solutions reduce the complexity of the product to exactly what customers want.

In addition, Rocket Data Intelligence has developed a gateway to customer data by means of an app called 1%. For the first time, this app can maintain an orderly vehicle logbook via a Bluetooth interface (dongle), which is compatible with all popular accounting and book-keeping systems (such as Datev, etc.).

Press contact:
scrivo PublicRelations GbR
Contact: Nikolaus Schreck
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D-80636 München

tel: +49 89 45 23 508 13
fax : +49 89 45 23 508 20
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Company contact

Rocket Data Intelligence GmbH
Contact: Kubilay Topal

tel: +49 178 778 4646
e-mail: info@rocket-di.com
internet: www.rocket-di.com