SEEC Media Group Limited
(Stock code: 205.HK)

O2O Cross-Border e-Commerce Thrives
Zhu Xiaodong joined SEEC

The flourishing of internet not only affects our daily life but also the operation mode of business. To cater to consumers' preference for convenience, many companies put great efforts in developing the cross-border e-commerce platform in order to get in on the act in this internet generation. As a result, cross-border e-commerce platforms rapidly grew in recent years and consumers are getting used to this shopping method.

Cross-Border e-Commerce Changes Retail Market
Recently, China's export and import growth rates is being gradually sluggish while the cross-border e-commerce business shows flourishing growth with more and more developed models. According to the data from Ministry of Commerce of the PRC, the 5,000 key retailing companies under monitoring enjoys an year-on year growth of 6.3% in the sales during January to September 2014 and an year-on-year growth of 32.2% in online shopping during the same period. This demonstrates change of shopping habit has brought an abrupt shock to the physical stores in the retail market.

You can find as many as you could in the online world. For example, home décor, men's and women's clothing or even flights and accommodation. Many well-established giant corporations and overseas brands cope with the latest trend to grasp the emerging business opportunity by developing technology of O2O (Online-Offline two-way business).

Zhu Xiaodong joined SEEC
Since many companies are interested in developing O2O business, they are eagerly recruiting some experienced professionals to help SEEC Media Group Limited (205.HK) announced on 13 January that Mr. Zhu Xiaodong has been appointed as a senior consultant of the Group with effect from that day. Mr. Zhu has over 20 years of experience in sales business operation and is also well-versed in the development trend of e-commerce and online advertising. As a senior consultant, Mr. Zhu will endeavor to assist in developing the O2O business of the cross-border e-commerce, through which to develop the advertising promotion specifically targeting the online customers. Mr. Zhu is also responsible to develop the online advertising promotion strategy for overseas customers.

SEEC Getting Ready for Joining O2O Market
The market is now craving for personnel specialised in e-Commerce. For getting prepared for stepping into internal e-commerce market, SEEC cordially invite Mr. Zhu to join the Group and it would be a great help for SEEC. As e-commerce and its industrial chain are getting more developed, O2O market is growing more prosperously. Under PRC's implementation of "One Belt And One Road", cross-border e-commerce is blooming with unprecedented opportunities. SEEC's well-planned preparation will benefit itself from the e-commerce war.

Sparkling between Traditional and New Media
SEEC started its business as a traditional financial media corporation and is principally engaged in the provision of advertising agency services and online distribution of books and magazines in China. Confronting tides of internet trend, SEEC goes with the trend by developing online advertising as a role of traditional financial media. This is an act with great vision and insight. With existing influence, popularity and professionalism as being conventional financial media, SEEC can enjoys both advantages of physical and virtual advertising by effective and synchronised online and offline efforts aiming to maximize the advertising effect and media coverage, which in turns promote the business. In the new times which internet being the global focus, SEEC made a wise decision to develop from offline to online which brings synergy and advantages to the Group.