The EQT Mid Market fund ("EQT") has entered into an agreement to sell Avenso GmbH ("Avenso" or "the Company") to LUMAS Art Editions GmbH, a company controlled by Marc Ullrich, co-founder of Avenso. Avenso has simultaneously agreed to divest the WhiteWall business to CEWE Stiftung & Co. KGaA ("CEWE").
 
Avenso is a market leading multichannel player for affordable museum grade wall art in which EQT acquired a majority stake in 2013. The Company is headquartered in Berlin, Germany, and operates the two brands WhiteWall and LUMAS. WhiteWall is the market leading high-end brand for customizable photo printing products serving art enthusiasts, professional photo experts and corporate customers. LUMAS is a leading multichannel retailer for museum grade curated photo artwork and contemporary art. 

Transaction Advisors

The Willkie team included partners Dr. Axel Wahl (Corporate/M&A), Dr. Patrick Meiisel (Tax), Jan Wilms (Finance), national partner Dr. Bettina Bokeloh (Tax), Dr. Christian Rolf (Human Resources) as well as associates Andreas Feith, Daniel Zakrzewski, Dr. Stefan Bührle, Miriam Steets, Dr. Erik Göretzlehner, Ilie Manole, Alexander Schultheis, Matthias Strecker (all Corporate/M&A), Martin Waśkowski (Human Resources) and Simone Kristin Schmidt (Tax, all Frankfurt).
 
Willkie Farr & Gallagher LLP is an international law firm of more than 700 attorneys with offices in New York, Washington, Houston, Palo Alto, Paris, London, Milan, Rome, Frankfurt and Brussels. The firm is headquartered in New York City at 787 Seventh Avenue, Tel.: +1 212 728 8000
 
Frankfurt am Main, May 07, 2019