IR-Center Handelsblatt

DocMorris AG

News Detail

EQS-News News vom 06.07.2017

Migros and Zur Rose: Opening of the first Zur Rose shop-in-shop pharmacy in a Migros branch

EQS Group-News: Zur Rose Group AG / Key word(s): Alliance

06.07.2017 / 07:25

Frauenfeld/Schönbühl, 06 July 2017

Press release

Migros and Zur Rose

Opening of the first Zur Rose shop-in-shop pharmacy in
a Migros branch

From today, on Marktgasse in Bern, Migros Aare will be operating the first branch with a Zur Rose shop-in-shop pharmacy. Customers can now conveniently combine their shopping at Migros with the purchase of pharmaceuticals and at the same time also collect Cumulus points. The compact pharmacy offers a comprehensive range of pharmacy goods at attractive prices.

Both Migros and Zur Rose are committed to the health of the Swiss population. For Migros this cooperative venture is another building block in its iMpuls health initiative. The shop-in-shop pharmacy complies with the brand image of Zur Rose and stands out from the remaining retail area. It is located near to Migros' own cosmetics and health range. The compact pharmacy takes up around 50 square metres of floor space.

Operated by Zur Rose specialists
A team made up of pharmacists and pharmacy assistants from Zur Rose is responsible for running the shop-in-shop pharmacy. The offering includes a comprehensive range of pharmacy goods, including both prescription and non-prescription (OTC) drugs as well as selected cosmetics and health products. The specialist staff ensure the provision of competent advice and offer additional services such as travel and vaccination advice, as well as blood pressure measurement.

Multi-channel shopping at attractive prices
The opening hours of the shop-in-shop pharmacy match those of the Marktgasse branch. Multi-channel shopping is possible: Products can be ordered online, collected from the branch or of course delivered at home. The customers benefit from attractive prices: The same favourable conditions apply in the shop-in-shop pharmacy as in the Zur Rose mail-order pharmacy. Prescription drugs are on average 11 to 12 percent cheaper in the Zur Rose pharmacy than in other pharmacies. The items are paid for in the shop-in-shop pharmacy, with Migros customers also able to collect Cumulus points for their purchases.

The shop-in-shop pharmacy on Bern's Marktgasse is a pilot store. If this very promising concept is a success, more shop-in-shop pharmacies are soon to follow in other Migros branches.


Follow the link below to find pictures in print quality of the shop-in-shop pharmacy to be used for media coverage:


Migros Aare: Andrea Bauer, Media Spokesperson
Direct dial: +41 58 565 87 08

Zur Rose: Pascale Ineichen, Media Spokesperson
Direct dial: +41 52 724 08 18

The Migros health commitment

Migros promotes public health in Switzerland: The new iMpuls health initiative makes an important contribution to a healthy lifestyle with inspirational tips and a wide range of offers. These include, for example, fitness parks and Club Schools, the allergy-sufferers' label aha!, the sports items from SportXX, Switzerland's largest range of fruit and vegetables, as well as the Medbase and santémed health centres. For more, go to

Zur Rose

Zur Rose, a subsidiary of the Swiss Zur Rose Group AG, is a mail-order pharmacy and a wholesale supplier to medical doctors, as well as a service provider in the health sector in Switzerland and Germany.
With its business model, it contributes to a secure supply of high-quality pharmaceuticals.
Zur Rose Group is Europe's leading pure play online pharmacy. More information can be found at

End of Corporate News

show this