BUSINESS UPDATE - SUCCESSFUL LAUNCH OF QR CODE PRINTING

Brilliant Circle Holdings International Limited (1008:HK) is actively pursuing its "Printing + Internet + Value" strategy by developing and promoting the business of QR Code printing and O2O business eco-system. It is pleased to announce that the QR Code (one of 2D barcodes) printing operation has been successfully launched and applied, initially, on a few cigarette brands such as Huangshan (黃山) and Guiyan (貴煙) etc.

A unique QR Code is printed on each cigarette pack, that is "One Pack, One Code". Such specification can reveal product identification and combat counterfeit products. Simultaneously, through the QR Code platform, loyalty of end-consumers can be reinforced by customers' loyalty program and enhancing their interaction and user experience which is beneficial to sales, corporate and marketing strategies formulation, brand promotion, costs reduction and data management of our partners.

The QR Code with its platform is a gateway to websites or Wechat public accounts which builds an online to offline or offline to online ("O2O") business eco-system and enables the Group to tap into e-commerce and m-commerce. Moreover, through the O2O business eco-system, Big Data, that means massive useful statistic or information, say consumption behavior and demography of users which facilitates products and business development, sales and marketing strategies formulation and resources management can be collected.