London, UK, 18 July 2017

Edison issues outlook on Findel (FDL)

The jump in online sales mix from around 56% a year ago to 63% in FY17 is significant in showing Express Gifts' rapid progress towards becoming a pure-play online business. New management confirms the strategy and meanwhile has drawn a line under legacy issues, while the balance sheet is adequate to deal with these and the operation's development needs. We are materially raising our valuation to 324p and believe that, as Findel moves more fully online, there will be further upside to its revenue growth and, consequently, share price.

We are materially increasing our sum-of-the parts valuation from 236p to 324p, fully reflecting legacy issues. However, with these results Findel has clarified its strategic pure-play online goal. Our work shows that its existing cost structure is already in line with such companies (which enjoy P/E valuations of c 70x) and, having observed the operation, we believe it has the potential to accelerate revenue growth and that, consequently, there is further valuation headroom.

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