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EQS-Ad-hoc News vom 21.02.2020

ASMALLWORLD AG announces that its North Island Resort can now be booked with Marriott Bonvoy points

ASMALLWORLD AG / Key word(s): Product Launch

21-Feb-2020 / 17:51 CET/CEST
Release of an ad hoc announcement pursuant to Art. 53 KR
The issuer is solely responsible for the content of this announcement.

Press release

ASMALLWORLD AG (SWX: ASWN) announces that its North Island Resort can now be booked with Marriott Bonvoy points

Zurich, 21.02.2020 - ASMALLWORLD AG (SWX: ASWN) today announced that its iconic Seychelles resort North Island can now be booked with Marriott Bonvoy points. Since the property is one-of-a-kind, the redemption rate was set at 365'000 points per night, which significantly exceeds the eight standard Bonvoy redemption categories peaking at 100'000 points per night.

North Island ( is one of the world's most iconic luxury destinations. It is Africa's most exclusive private island, located 30 kilometres from the mainland, offering private barefoot luxury for the most demanding travellers, who are immediately rewarded with a sense of escapism upon arrival.

The resort offers a pioneering conservation program as well as the highest standards of hospitality, making it an award-winning sustainable travel destination. The mission to demonstrate that luxury and conscience can co-exist lies at the heart of North Island's philosophy.

In February 2019, ASMALLWORLD took over the management of North Island through its subsidiary ASW Hospitality AG, and has since upgraded the technological infrastructure, strengthened the operational team and carried out property upgrades to ensure that the resort meets the highest hospitality and safety standards.

North Island is now fully participating in Marriott Bonvoy, Marriott International's travel program that allows members to redeem their points for stays, enjoying exclusive benefits across the portfolio of 30 hotel brands, thousands of vacation home rentals and tens of thousands of exclusive experiences.

The nightly award rate for redemption at North Island will be priced at 365,000 points per night for a Bed and Breakfast rate. Given the uniqueness of the property, it will not, however, be participating in Cash + Points or Pointsavers, and will also not appear on the Marriott Bonvoy category chart like other properties which top out at 100,000 points.

Jan Luescher, ASMALLWORLD's CEO, commented: "We are proud to manage this exceptional property and to work alongside The Luxury Collection to let Marriott International's loyal guests experience this one-of-a-kind holiday experience. North Island provides a truly immersive, barefoot luxury experience paired with a sustainable and environmentally-conscious management philosophy. Our partnership allows us to continue our sustainability efforts whilst increasing awareness for this iconic destination among Marriott Bonvoy members."

North Island, one of the world's most iconic resorts

North Island, a Luxury Collection Resort, is located approximately 30 kilometres North East of Mahe Island, the main and largest island of Seychelles. Arriving at the property is both simple and tailored for guests, with the site being a 15-minute helicopter transfer or a one-hour boat trip from Mahe Island.

Since it was opened in 1997, North Island has been a recognised sustainable tourism destination. North Island boasts fertile land and has been referred to as a 'laboratory of evolution' due to its rich biodiversity and natural, stunning aesthetics. The tropical retreat is set in 210 hectares of lush vegetation and is home to coconut palms and takamaka trees, all surrounded by pristine beaches and the azure waters of the Indian Ocean. In 2006, the island implemented a conservation and island rehabilitation program to protect endangered and endemic species on the island and to preserve its diverse ecosystem.

North Island features eleven 450 sqm private guest villas, offering each guest an unparalleled sense of exclusivity and luxury. The island also houses a lounge, dining room and library, health spa and gym, an infinity pool and a sunset bar and restaurant located away on the western side of the island. 2020 rates start at USD 6,000 per night.

This press release and further information can be found at


About The Luxury Collection(R) Hotels & Resorts

The Luxury Collection(R), part of Marriott International, Inc., is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Originated in 1906 under the CIGA(R) brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble, recently surpassing 119 of the world's finest hotels and resorts in more than 30 countries and territories. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information and new openings, visit or follow Twitter, Instagram and Facebook. The Luxury Collection is proud to participate in Marriott Bonvoy, the new name of Marriott's travel program replacing Marriott Rewards(R), The Ritz-Carlton Rewards(R), and Starwood Preferred Guest(R) (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enrol for free or for more information about the program, visit


About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,200 properties under 30 leading brands spanning 132 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott Bonvoy(TM), replacing Marriott Rewards(R), The Ritz-Carlton Rewards(R), and Starwood Preferred Guest(R)(SPG). For more information, please visit our website at, and for the latest company news, visit In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.


ASMALLWORLD is the world's leading travel & lifestyle community, focusing on experiences: the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem which enables and inspires members to travel better, experience more and make new connections.

Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1'000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem include:

ASMALLWORLD Private, a high-end travel agency offering personalised travel curation service

ASMALLWORLD Collection, an online hotel booking engine focused on the world's most admired hotels, offering the unique "ASMALLWORLD Preferred Rate" (expected to go live in Q1 2020)

ASW Hospitality, a hotel management company that operates and manages the iconic North Is-land resort in the Seychelles

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices

The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world

For more information, please visit:


Jan Luescher, CEO
Bellerivestrasse 241
CH-8008 Zurich

End of ad hoc announcement

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