The Board of Directors of Swiss Prime Site has appointed Nina Müller as new CEO of the premium department store Jelmoli. Nina Müller, born in 1969, is an Austrian citizen and will take up her new function within the Swiss Prime Site Group in spring 2020.
Nina Müller holds a Master’s degree in International Business Administration from the Vienna University of Economics and Business, with a major in Marketing. In 1995, she began her professional career as Sales & Marketing Manager Italy for Wolford. This was followed by positions in the retail sector in Vienna and London. In 2005, she moved to Swarovski where she held different roles, including the jewellery and crystal company’s Head of Retail Concepts and Retail Marketing until 2010. In 2011, she took up the position of General Manager to establish a new brand within Swarovski. Nina Müller has served as CEO of the watch and jewellery company CHRIST since 2016. Her key successes there included the introduction of store concepts as well as the expansion of the omnichannel approach.
In her function as CEO of Jelmoli, Nina Müller will also sit on the Executive Board of Swiss Prime Site. The Board of Directors is pleased that they have managed to fill this position with someone who brings such outstanding qualities to the role. Hans Peter Wehrli, Chairman of the Swiss Prime Site Board of Directors, says: «We are delighted that we were able to appoint Nina Müller as the new CEO of Jelmoli, someone who owns great international experience in the premium retail sector. I and all my colleagues on the Board of Directors are convinced that she represents the perfect addition to the Swiss Prime Site management team.»