Cembra and IKEA Switzerland will offer IKEA Family members a new credit card with no annual fee. It will combine a range of benefits, including worldwide card use, contactless payment, mobile payment and online shopping. IKEA Family members can also benefit from attractive offers and discounts, and they collect IKEA loyalty points every time they use the card, which they can then redeem at IKEA. Made from 99% recycled plastic materials, the IKEA credit card is eco-friendly, which is a first in the Swiss credit card market. The credit card is expected to be launched on the market in the first quarter of 2021.

The new partnership enables Cembra to further expand its position in the credit card business. Cembra will also further modernise and digitalise its range of cards and processing procedures over the next 18 months. Next to the credit card, plans are underway to offer additional products and services from the Cembra Group, all from one single source. In the future, when shopping online, IKEA customers will be able to choose whether to pay by using their new IKEA credit card or by invoice. As part of the cooperation, Swissbilling, a subsidiary of Cembra, will offer its solution for invoice purchasing that can be implemented for online sales and in the shops.

Robert Oudmaver, CEO of Cembra, explains, “As a specialist in consumer financing, we have a lot of experience with partnerships in the credit card business. IKEA is a leading global brand in the retail sector, and we are really looking forward to developing an innovative solution for IKEA in Switzerland, combining all the different areas of expertise Cembra offers.”

“We want to offer our customers an attractive customer card as well as a variety of payment options they can use depending on their needs. Cembra is a partner who can offer us an integrated retail solution,” says Jessica Anderen, CEO IKEA Switzerland.