The new campaign highlights the advantages of personal loans, and positions Cembra Money Bank as a proven and reliable partner. Former Miss Switzerland Christa Rigozzi will represent the bank in the campaign with her open, friendly manner. Christa Rigozzi is a national showcase for solid Swiss virtues and is well-known and well-liked throughout Switzerland. She will appear in the new advertising campaign from May 2015.

Robert Oudmayer, Chief Executive Officer, says: "Christa Rigozzi successfully combines our values and a friendly, appealing image. We are very happy to have won Christa as a brand ambassador and are confident that her pleasant manner will appeal to many Swiss people and awaken their interest in Cembra Money Bank."

Christa Rigozzi on her involvement: "What I like about Cembra Money Bank is its proximity to its clients, its commitment and its broad range of services – I think these are important features for a bank, so I am very pleased to be able to represent Cembra Money Bank as a brand ambassador."